Today we're launching 7ART, a creator studio built around a single idea: AI content only compounds if your character stays consistent. See pricing or jump straight into creating your first AI artist.

This is the launch post — what 7ART is, why we built it, and what we hope it unlocks for the people who use it.

The problem: AI tools are scattered

Anyone who's tried to build a content series with AI in the last two years knows this: the individual tools are great, but the workflow is broken.

To produce one minute of finished AI content today, a creator hops between:

• One service for the image generation
• A different one for video
• A third for voice
• A fourth for lipsync
• A fifth for music
• A sixth for upscaling

Each one is good at its own job. None of them know about the others. The result: every clip features a slightly different face, a slightly different voice, a slightly different style. Inconsistency is the enemy of audience-building, and the current AI tooling actively produces inconsistency. (For a working creator's take on the math, see a16z's analysis of the AI creator stack.)

The few people who've broken through have done it by either (a) running their own integration glue or (b) accepting massive production overhead. Neither scales.

The 7ART approach: one studio for everything

7ART starts from the opposite premise: your character is the unit, not the generation.

You define your AI artist once — appearance, voice, signature style. Save it. Then every future generation, in every modality, references that saved character. The face stays the same in image #1 and image #500, and the same person carries clip after clip.

That single design choice cascades into everything else:

• Images that hold identity across hundreds of generations
• Videos that feature the same person clip after clip
• Music that fits the artist's vibe automatically

You stop hopping between tools because they're all in the same studio, looking at the same character spec.

What you can do today

The launch surface includes:

• Characters — design and save consistent characters
• AI Image Generator — high-quality images with character consistency, 30+ styles, 1K-4K
• AI Video Generator — 5-10s cinematic clips powered by Kling 3 + Veo 3 + Wan 2.6
• AI Music Generator — full songs across 15+ genres
• Assets library — every generation lives here, searchable, reusable as references for new generations

The features in detail

The fastest way to understand 7ART is to walk through producing a single piece of content end-to-end. Take a short video for an Instagram Reel:

1. Character (3 minutes). Design your character with New character in Apps. Save them.
2. Still (1 minute). Generate a portrait in the right setting. Pulls from the saved character automatically.
3. Video (2 minutes). Animate the still into a 5-10s clip in the Video Generator.

End-to-end: under 10 minutes, all in 7ART, all consistent with the character you'll keep using next week and next month.

Who 7ART is for

Three concrete user shapes we built this for:

Solo creators building AI characters as their primary content engine. The character system means you compound followers around one identity rather than churning through one-off images.

Brands and agencies running content-heavy marketing — performance UGC ads, social-first campaigns, e-commerce storytelling. The volume + iteration speed makes content tests that would have taken a quarter take a week.

Small studios producing music videos, short-form film, and animated content. The model chaining and character consistency replace what used to be a six-tool stack and a small team.

The common thread: people whose biggest bottleneck is content production speed, who want to ship more without compromising the story.

Pricing and how to start

Free tier: build a character, run small generations, see if the workflow fits your style. No card needed.

Starter ($X/month) — daily-creator volume, commercial license enabled.

Pro ($Y/month) — full agency or brand volumes, 4K outputs, multiple saved characters.

Unlimited ($Z/month) — team accounts, highest credit grant, priority queue, raw stems on music exports.

Pricing details and plan picker live on the billing page once you're signed in. Credits roll up to whichever plan tier you choose; there's no surprise per-generation billing.

We've been building 7ART for the better part of a year. Most of the work has been on the boring problem of making the character system actually work — locking faces, holding styles, propagating identity across modalities. It's the unsexy, infrastructure-heavy part of an AI tool, and it's also the part that determines whether you can build an audience around the output or just generate disconnected images forever.

If you're building an AI character — for fun, for a brand, for a music project, for a campaign — we hope 7ART takes some of the friction out of it. Give it a try and tell us what's missing.